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Soft Toys

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Soft Toys Which Inspire Playtime & Encourage Creativity

Lily and George's collection of soft toys grew from a wish for a gorgeous range of soft toys which were always ready for a laugh, a tumble in the grass or a journey to the moon and back. Firm favourites with parents and children in New Zealand, Australia and around the world, our soft toys just can't wait to meet their new friends!

Designed in NZ, we use only the highest quality materials and manufacturing standards for all of our products. We have sought out the most rigorous toy safety standards in the world, and make sure that we either meet or exceed them. If you have any questions or would like help in selecting some new friends for your special child (or adult!), please get in touch.

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